Bjorn Borg and Fila - What a match
The Sporting
JULY 2, 2023
How Bjorn Borg helped make Fila a global brand All brands need smart marketing to do well in the cut-throat world of global business. When it comes to clothing brands, most high-end brands try influencer or celebrity partnerships in order to gain maximum outreach. When celebs wear their clothing, it gives them optimal brand exposure and brings mass audience eyeballs to the party.
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