The Commodification of Breath: Parsing Fact from Fiction in the Gilded Age of Breathwork and Breathing Influencers
AASP
JUNE 26, 2025
Optimize your breathing with secret techniques used by Navy SEALs, elite athletes, and breathwork gurus… ideally by purchasing their book, hiring them as a “breath coach,” or investing in premium nocturnal mouth tape (“buy 3 get two free for $74.99”). It might be the simplest and most direct lever we have to modulate our nervous system.
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