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How to ‘Spring’ Into Physical Activity During National PE & Sport Week

SHAPE America

National PE & Sport Week (May 1-7) is just about here. And with the celebration of healthy lifestyles, active minds and bodies, let’s reflect on the importance of physical education and sports. SHAPE America’s National PE & Sport Week allows us to showcase, promote, advocate, and show off our best ideas.

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The World's Toughest Sports

The Sporting

The World’s Top 6 Toughest Sports Some sports are just tougher than others. But what makes one sport more challenging than another? And what is the appeal of these intense sports? Read on to find out about the toughest sports in the world! Well, the thing is, boxing is not just about brute force and aggression.

Sports 104
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New Integration Between Firstbeat and Sideline Sports to Optimize Athlete Performance

First Beat

Firstbeat is delighted to announce its recent API integration partnership with Sideline Sports which provides a complete software solution for more than 2,000 sports clubs globally. This includes our metrics like Quick Recovery Test, TRIMP, Training Effect, and Movement Load.”

Sports 98
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Sport meets Fashion: Inspiration, Ideas and Ambition from 4 Pioneering Women

The Sporting

Sport meets Fashion: Where two worlds combine and collaborate, led by 4 Female Pioneers Sport and Fashion have not always enjoyed the super close relationship they keep now, but there has always been a nod to the power of the professional athlete as a marketing medium. Clothing has always played an interesting role in sports.

Sports 98
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Sports for Fitness: The 8 Best Sports for Improving Your Physical Fitness

The Sporting

The Top 8 Sports for Fitness: Your Full Guide to The Best Sports To Improve Fitness While some people thrive in the structured environment of a gym, not everyone feels like they are cut out for the gym grind. Gym or sports, as long as you’re engaged, you will feel better for exercising - and your body will thank you for it.

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Preventing Sports-Related Injuries This School Year

Stanford Childrens

Playing sports is a practical and fun way for many children to stay healthy and active. However, sports injuries account for almost one-third of all childhood injuries. So, finding a way for kids to get the most out of sports while also keeping safe is important for many parents. Boyd explains. “If

Sports 87
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Rolex and Sport: Marketing the Extraordinary

The Sporting

Marketing Performance: Rolex and Their Journey in Sport Most people likely know of Rolex as nothing more than a status symbol. It certainly is that, but prestige is earned, and the Rolex brand has earned its reputation through flawless performance, which is something it has replicated in its marketing and association with elite sports.

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